
When recently shopping at one of the large retail stores I noticed that they had placed the Monster High costumes right on the end of the aisle. When they do this they know based on their marketing research that this will be a popular seller and that it needs to be right out in front where everyone can easily find it.
There are plenty of others like the Captain America Costume, Green Lantern, Harry Potter, plus many others. The one thing that these all have in common is that they are all very fashionable looking and well designed. There is more emphasis placed on the fit and overall colors and design. Ultimately it makes it more appealing for the end user before they even take it out of the packaging.
Adding a little more fashionable look to a Halloween costume is a great idea and makes it even more fun to go trick or treating if your a kid or to a party as an adult.